Marketing

Do you know the difference between sales and marketing? Marketing is just not a word used in our industry that much. Advertising, well that you understand as for years your local newspaper, radio station and television sales people have been telling you how many people are in your market and their demographics and on and on. You have spent millions of dollars on these forms of marketing for years. And for many years it was money well spent. You had to brand yourself, and keep your name in front of them right. Then the personal computer and the internet were brought to the masses. And guess what, the world of automobile selling changed. At first, we didn’t want to believe that selling cars was going to change. Have you ever run an advertisement for a Marketing Manager for your Dealership? How about a Database manager? Not the typical listing for dealership jobs right. Well don’t worry, we have you covered. You don’t have to hire these people, let us do it for you.

We will show you:

• The best marketing for your money
• What your advertising spend should look like
• What your salespeople and our company should be doing for you
• How to find out what your ROI really is
• Best practices and use of technology
• How to market for free
• How to grow your business virally
• How to close more prospects and keep more of your customers coming back
• How to drive customers to your Parts, Service and Body Shop
• How to make more for less

E-mail

Every dealer knows the importance of keeping in touch with potential prospects as well as your prior customers. The best way to do this is with email. But not just any email. You need DealM@il. With DealM@il, you will enjoy the following benefits: